«Pora v Pohod» (Time to Hike) — an outdoor club that organises hiking, climbing and kayaking tours with experienced guides in Russia and abroad.
The task was to develop a landing page for one of their most spectacular tours — to Lake Baikal in winter. It would then become a parent template for the other landing pages, so it had to be structured in convenient and customisable blocks, which in the future could be easily reused by the client.
The main goal of this landing page is to tell a story about the Baikal tour in an engaging way in order to attract new customers. It was also important to align the design with the values of the club, mainly their love for nature and outdoor activities.
Target audience:
All genders, 18–45 y.o. They live in big cities and sometimes get tired from the pace of life. Most likely they work in education, IT, retail, small business, marketing, media, design.
Their lifestyle is active, they travel a lot and like to spend time outdoors; they are open to new experiences. Some of them have hiking experience and sports training, some do not.
The task was to develop a landing page for one of their most spectacular tours — to Lake Baikal in winter. It would then become a parent template for the other landing pages, so it had to be structured in convenient and customisable blocks, which in the future could be easily reused by the client.
The main goal of this landing page is to tell a story about the Baikal tour in an engaging way in order to attract new customers. It was also important to align the design with the values of the club, mainly their love for nature and outdoor activities.
Target audience:
All genders, 18–45 y.o. They live in big cities and sometimes get tired from the pace of life. Most likely they work in education, IT, retail, small business, marketing, media, design.
Their lifestyle is active, they travel a lot and like to spend time outdoors; they are open to new experiences. Some of them have hiking experience and sports training, some do not.
